The word “Diamond” is probably the most emotionally charged word in the entire lexicon of gems. Diamond is the most sought after gem in the world. Whether or not the diamond deserves this pinnacle is up for debate, but the fact that the diamond sits on the pinnacle is not.
This is due to many factors:
1. Diamonds are beautiful to the eye.
2. Diamonds tend to last.
3. There are enough to go around. Well sort of…..
4. They are well promoted.

