We’ve all heard from time to time the term Price Point. Mostly this is a trade term used in business to business talk. People in many businesses try to “hit a price point.” It is a fact that it is possible to crank the cash register more frequently with more affordable items. Unfortunately in many cases this means cheapening a product until it really is not as good as we all might want. How many products have we all bought that seem like a great deal due to an attractive price only to regret the lack of quality—clothing that lasts only a wearing or two, a water faucet that lasts only a year or two, and on and on. I’ll bet that we could generate thousands of examples amongst ourselves. Our goal with Gems At Large® has always been to put quality ahead of price. Look at the difference between the two rings in the photos. The light weight flimsy looking ring is a stock photo of what we would call a “price-point” ring. The shank is so flimsy it is what we refer to as a dental floss shank—so light weight and flimsy that a good firm hand shake would seemingly bend it into a different shape. The nice looking other ring is a Gems At Large® ring. In the Gems At Large® ring quality was the first consideration. Of course in the Gems At Large® ring cost more—it didn’t hit a price point. It achieved what we, here at Gems At Large® have come to call a Quality Point™.
There are plenty of places to buy price point merchandise. Our goal is to give you the opportunity to find and enjoy Quality Point™ gems and jewelry. Our goal is to make quality available–as affordably as we can–with our years traveling the world seeking and finding world quality gems and jewelry.
Another word important here is “value.” Value is actually irrespective of price. An item of good value is one that is priced fairly for what it is. An item may have a low price and still be a poor value if it is not even worth the low price. On the other hand an item may be quite expensive and still be a good value—if it is worth the price paid.
Gems At Large® writes: Price Point vs. Quality Point
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Amongst other items on display is the most expensive piece of jewelry ever made specifically for a movie: the “Satine” necklace worn by Nicole Kidman in Moulin Rouge.
John and Laura Ramsey • Gems at Large • Ramsey Gems 